If you’re selling your home in Minnesota and receive multiple offers, there’s a good chance you’ll hear the phrase:
“Please submit your highest and best offer.”
For many homeowners, this is the first time they’ve encountered the term.
And understandably, it can sound a little confusing.
Does “highest and best” simply mean the buyer willing to pay the most money?
Not necessarily.
In fact, one of the biggest misconceptions among sellers is assuming highest and best refers only to price.
The reality is that a highest and best offer is about the overall strength of the offer, not just the dollar amount attached to it.
A buyer may offer the highest price but include financing risks, contingencies, or terms that make the transaction less attractive.
Another buyer may offer slightly less money but present a stronger overall package.
As a seller, understanding how highest and best offers work can help you make better decisions, avoid costly mistakes, and ultimately choose the offer that gives you the best chance of a successful closing.
Let’s break it down.
What Does “Highest and Best” Mean?
A highest and best request typically occurs when multiple buyers are interested in the same property.
Instead of negotiating individually with each buyer, the seller may ask all interested parties to submit their strongest offer by a specific deadline.
The goal is simple:
Give every buyer an opportunity to put forward their most competitive terms.
Once all offers are submitted, the seller reviews them and decides which one provides the most favorable combination of price, terms, and overall strength.
It’s important to understand that highest and best does not automatically mean highest price.
The word “best” matters just as much as the word “highest.”
Why Sellers Use Highest and Best
Imagine you list your Minnesota home on Thursday.
By Sunday evening, you’ve received:
- Six showings
- Multiple requests for disclosures
- Four written offers
Rather than negotiating back and forth with each buyer individually, you may choose to request highest and best offers from everyone.
This approach can:
- Simplify negotiations
- Create fairness
- Encourage stronger offers
- Reduce delays
- Help identify the most serious buyers
It’s a common strategy in competitive markets.
Highest Price Doesn’t Always Win
This is one of the most important lessons sellers can learn.
Let’s look at an example.
Offer A:
- $500,000 purchase price
- FHA financing
- Small down payment
- Inspection contingency
- Appraisal contingency
Offer B:
- $490,000 purchase price
- Conventional financing
- 25% down payment
- Limited contingencies
- Flexible closing timeline
Which offer is stronger?
Many experienced sellers would carefully evaluate Offer B despite the lower purchase price.
Why?
Because the overall risk may be lower.
A successful closing often matters more than a slightly higher contract price that encounters complications later.
What Makes an Offer “Best”?
Every seller’s priorities are different.
However, several factors commonly influence whether an offer is considered strong.
Purchase Price
Price is obviously important.
Most sellers want to maximize their proceeds.
However, price is only one piece of the puzzle.
A high offer with significant risks may not ultimately produce the best outcome.
Financing Strength
Buyers who are financially well-qualified often create greater confidence.
Factors sellers may consider include:
- Loan type
- Down payment amount
- Pre-approval strength
- Cash reserves
Stronger financing can reduce uncertainty throughout the transaction.
Earnest Money Deposit
Earnest money represents the buyer’s commitment to the purchase.
A larger earnest money deposit may indicate:
- Serious intent
- Financial capability
- Confidence in the transaction
While not the only factor, it can help strengthen an offer.
Contingencies
Contingencies create opportunities for a contract to be modified or terminated.
Common contingencies include:
- Inspection contingency
- Financing contingency
- Appraisal contingency
- Home sale contingency
The fewer obstacles between contract and closing, the more attractive an offer may appear.
That doesn’t mean contingencies are bad.
They simply affect risk.
Understanding Escalation Clauses
In competitive markets, buyers sometimes include escalation clauses.
An escalation clause allows a buyer to increase their offer automatically if competing offers exist.
For example:
A buyer may offer:
- $500,000 initial price
- Escalate by $5,000 above competing offers
- Maximum price of $530,000
These clauses can create interesting dynamics during multiple-offer situations.
However, sellers should evaluate the entire offer, not just the escalation provision.
Why Closing Timelines Matter
Not every seller wants the fastest closing.
Some homeowners need:
- Additional time to move
- Time to purchase another property
- School-year flexibility
An offer with a timeline that matches the seller’s needs may become more attractive than one with a higher price but less flexibility.
Convenience has value.
Cash Offers and Highest & Best
Many people assume a cash offer automatically wins.
That’s not always true.
Cash offers often provide benefits such as:
- No financing contingency
- Potentially faster closings
- Reduced lender involvement
However, if the cash offer is significantly lower than competing financed offers, the seller may choose a different option.
Every situation is unique.
What Buyers Are Thinking
When buyers receive a highest and best request, they often feel pressure.
Many worry:
- Am I offering enough?
- Should I increase my price?
- Should I remove contingencies?
- Am I competing against cash buyers?
This is why highest and best requests frequently produce stronger offers.
Buyers know they’re competing.
As a seller, that’s generally a favorable position.
Should Sellers Always Ask for Highest and Best?
Not necessarily.
Sometimes a seller receives a single outstanding offer that already meets their goals.
Other times, multiple offers justify requesting highest and best submissions.
The decision depends on:
- Market conditions
- Number of offers
- Offer quality
- Seller objectives
Every situation is different.
Common Seller Mistakes
Focusing Only on Price
The highest price is not always the strongest offer.
Review all terms carefully.
Ignoring Financing
A buyer’s ability to close matters.
Strong financing can reduce risk.
Overlooking Timeline Needs
The best contract should fit your moving plans whenever possible.
Assuming Cash Automatically Wins
Cash can be attractive, but every offer deserves a complete review.
Real Example
Imagine a seller receives three offers.
Offer One:
- Highest purchase price
- Minimal down payment
- Multiple contingencies
Offer Two:
- Slightly lower price
- Strong financing
- Flexible closing
- Larger earnest money deposit
Offer Three:
- Cash offer
- Quick close
- Lowest price
The seller must decide which combination of price, convenience, and certainty best fits their goals.
That’s exactly what highest and best is designed to accomplish.
How Sellers Evaluate Risk
Experienced sellers often ask:
- Which buyer is most likely to close?
- Which offer creates the fewest obstacles?
- Which contract aligns with my timeline?
- What happens if the appraisal comes in low?
- How flexible is the buyer?
These questions help identify the strongest overall offer.
Frequently Asked Questions
Does highest and best mean highest price?
No. Price is important, but terms, financing, contingencies, and timelines also matter.
Can a seller negotiate after receiving highest and best offers?
Yes. Sellers may still negotiate before accepting an offer.
How long do buyers have to submit highest and best offers?
The deadline varies based on the seller’s instructions and market conditions.
Are cash offers always considered best?
Not always. Sellers evaluate the entire offer package.
Can a seller reject all highest and best offers?
Yes. Sellers are not required to accept an offer simply because highest and best submissions were requested.
Final Thoughts
Highest and best offers create opportunities for sellers to compare buyers at their strongest.
While the phrase may sound like it’s all about price, the reality is much more nuanced.
The strongest offer often combines:
- Competitive pricing
- Strong financing
- Favorable terms
- Limited contingencies
- A high likelihood of closing
Understanding how highest and best works can help you evaluate offers more confidently and make decisions that support both your financial goals and your timeline.
If you’re thinking about selling your Minnesota home and want help reviewing offers, negotiating terms, and maximizing your results, I’d be happy to help.
👉 https://sell.dreamhomesminnesota.com/
Lesley The Realtor is a Minnesota real estate agent helping homeowners throughout Minneapolis, St. Paul, and the Twin Cities evaluate offers, negotiate strategically, and maximize their home sale results.